Press Release
Supermodel Alessandra Ambrosiois the official Brand Ambassador of the new international LASCANA campaign YOUR WORLD. YOUR RULES.
In its new YOUR WORLD. YOUR RULES global campaign , swimwear and lingerie brand LASCANA celebrates feminine strength and assertiveness with international supermodel Alessandra Ambrosio.
Hamburg, 26April 2018
Sarah Rissen, Head of Multi-Channel Marketing for LASCANA, is thrilled about the new cooperation with international top model Alessandra Ambrosio, whose fame willhelp boost LASCANA’s entrance into the American market, which has already taken place.“During production, Alessandra made it clear that she would only promote things she was 100% convinced of. With Alessandra Ambrosio,we have found the perfect messenger for our new campaign YOUR WORLD. YOUR RULES. To us, Alessandra stands for independence and effortlessly combines the roles of mother and career woman while celebrating her femininity. We are inspired by Alessandra’s strong personality and believe she perfectly embodies the spirit of our new campaign.”
Through its brand slogan IT’S A WOMAN’S WORLD, LASCANA has for years identified with the needs and demands of modern women. The new “YOUR WORLD. YOUR RULES.” campaign takes this attitude a step further. In the new campaign, LASCANA is represented by Alessandra Ambrosio, a womanwho gracefully balances success and femininity.The new campaign offers provocative slogans designed to inspire modern women to feel more confident about their success and sex appeal, including,“You can wear anything you stand for”or “What am I wearing underneath? Character.”Alessandra hopes that the new campaign will inspire women to live by their own personal rules“instead of following other people’s rules of life.” As she put it,“A woman who loves herself is happy and self-confident about it and can actively share this joy with others.”
Alessandra Ambrosio’s success as both a business woman and style icon perfectly align with LASCANA’s new brand approach. As a mere teenager, Ambrosio launched her career,modelling for renowned international fashion magazines such as Vogue, Elle and Marie Claire and was sought after and promoted by the world’s most influential fashion designers. With a lot of hard work, discipline and a positive attitude, Ambrosio has become the influential fashion icon that she is today. More than 16 million international fans follow her across her social networks.
As a swimwear and lingerie brand, LASCANA aimsto inspire women to always enjoy the moment, feeling confident and self-assured without letting their femininity and sensuality fade into the background. As Alessandra Ambrosio said, “The most important thing about swimwear is to feel good wearing it and to highlight the features you like about your body.”
The latest umbrella campaign with Alessandra Ambrosio was developed by SERVICE PLAN and photographed in Malibu, California by New York photographer Tim Petersen under the creative management of Christian Sommer (Service plan.)The accompanying TV spot was produced by SERVICE PLAN in cooperation with Munich-based production company NEVEREST.
About LASCANA
LASCANA – It’s a woman’s world is a brand brought to the US from Europe specializing in swimwear, lingerie and clothing. Backed by over a decade of retail experience in Europe, LASCANA launched its US online shop early in 2017 with the mission to inspire the American woman to look and feel fabulous in her own body.
LASCANA is the ultimate destination for shopping cutting-edge swimwear, beautiful light clothing and sensual lingerie specially developed by women for women. We at LASCANA are committed to creating high quality and great fitting collections ranging from sizes 0 to 24 and cups AA to G to suit every woman’s needs.
The corporate headquarters and fulfillment warehouse of LASCANA USA is based in Florida, an area recognized for its trendy swimwear and beach fashion. LASCANA USA offers a wide variety of styles inspired by and suited for the warm weather and sunny beaches of Florida and beyond.
LASCANA –It’s a woman’s world stands for the perfect fusion of sensuality and competence
WELCOME LASCANA TO SWIM WEEK 2018 – We are pleased to announce that the German international luxury swimwear brand Lascana, will have their American debut feature runway show with Planet Fashion this summer July 14th 2018 at Miami Swimwear Fashion Week, better known as Swim Week.
Lascana, has a corporate motto; It’s A Woman’s World, it shows their support of strong women and the female spirit. Lascana was created in 2002 in Germany and has quickly become well known globally as a European brand specializing in swimwear, lingerie, and clothing. Now with over a decade of retail experience, the brand has launched their U.S. website. Bringing about their mission to inspire women worldwide to look and feel fabulous within her own body.
Planet Fashion TV believes in Lascana’s commitment to creating stunning, high quality, and affordable collections. Their inclusive sizes range from 0 to 24, where every woman can find her new great-fitting and favorite piece.
Lascana- It’s A Woman’s World stands for the perfect fusion of sensuality and competence. Planet Fashion TV welcomes them aboard Miami Swim Week 2018.
RECENT NEWS
Planet Fashion is thrilled to announce that the Miami-based swimwear line, Risque Dukes, will be making its debut at the Planet Fashion Swim Weekend in 2018
The vibrant and colorful line was launched in 2013 by owner Mercedes Dericho. She’s a fashion designer with a heart having bravely dedicated herself to military service as well as actively participating in charitable service.
The Risque Duke line is Inspired by Dericho’s motto, “They’d rather be naked than wear anything else,” the company embodies bikinis that exude personality and flair. With designs emphasizing unique cuts and distinguishing patterns, Risque Dukes bikinis cannot help but stand out in a crowd.
A native of Miami, FL, owner Mercedes Dericho is a military veteran whom served active duty in the United Stated Army. After turning down the opportunity to work in the FBI in 2013, Dericho went from army veteran to successful fashion CEO. Her swimwear line has had massive success, participating in over 30 fashion shows and events, including two appearances in New York Fashion Week. You can catch the unique and colorful designs in music videos including Pitbull’s “Freedom,” movies including Ride Along (both 1 and 2), and TV series such as Ballers and South Beach Tow.
Planet Fashion Is Excited to Welcome the luxury beachwear brand Sauvage Swimwear to the 2018 Miami Swim Week.
Designed by Elizabeth Southwood, Sauvage uses the finest European fabric and trims to bring a couture like craftsmanship to swimwear.
Southwood works closely with Italian fabric companies to create stunning and uniquely engineered prints often adorned with Swarovski crystals.
The on-trend line is inspired by Southwood’s love of travel, architecture, shoes and jewelry.
The Sauvage woman is aspirational, and exudes luxury and a timeless elegance.
A celebrity favorite, Sauvage Swimsuits have been chosen and worn by celebrities and super models world wide, including: Candice Swanapoel, Rosie Huntington, Lady GaGa , Kate Upton, Gigi Hadid.
Every facet of the product development is handled at Sauvage Headquarters in San Diego, CA. The process starts with an inspiration, goes through design, testing, and manufacturing, all within the facility. Finished goods are then marketed, sold, and shipped from under the same roof. The Sauvage brand is based on the knowledge that the best way to produce a product is with integrity. The brand is set apart by their succinct development and manufacturing process. All garments are proudly designed and entirely made in the USA.
Designer Elizabeth Southwood is a San Diego, California native. With over a decade of design experience, Elizabeth continues to evolve her swimwear collection season after season, refining what it means to have swimwear that has sophisticated and sexy poolside glamour. From the vintage inspired swimwear prints dusted with Swarovski crystals, to the edgy excitement of plunging necklines accentuated with gold chains, Southwood’s 2019 swimwear collection pushes the boundaries of high fashion, delivering her signature mix of sex appeal and style.
Planet Fashion is pleased to announce that Kimimi Swimwear will be showing their new collection at the Planet Fashion Swim Weekend 2018.
Kimimi Swimwear is crafted with a woman’s individuality and exquisiteness in mind. Embodying and emphasizing feminine beauty, the line syndicates colors, styles, and patterns inspired by the natural beauty of the butterfly.
New York entrepreneur and fashion designer, Elizabeth Arthur, created the line to transform the woman that wears her pieces from ordinary to extraordinary. Through her passion for exquisite materials, united with outstanding attention to detail, Elizabeth has crafted a line that is both intricate and mesmerizing.
The name Kimimi (Sioux translation for a butterfly) was inspired by Elizabeth’s childhood on the beaches of Trinidad and Tobago, where she admired the beauty and individuality of the patterns on butterfly wings. As the designer and owner of Kimimi Swimwear, she takes inspiration from the splendor and femininity of the butterfly.
Today, Kimimi swimsuits are crafted to enhance the natural beauty of every woman who wears them. With a collection of one-piece bathing suits, bikinis, and monokinis comprised of colors, fabrics, silhouettes and embellishments, the mission of the collection is to prompt its own metamorphosis of women who slip their swimsuits on, much like the metamorphosis of the butterfly.
The fashion brand PARAMIDONNA was founded in 2015 in Bulgaria. The creations are exclusive and elegant, combining luxurious Italian fabrics, outstanding designs and unparalleled quality.
The brand proudly represents the magnetism and the confidence of the women. From the beach to a late night summer party, the PARAMIDONNA swimwear is perfect worn even beyond the beach. These classic swimsuits can easily be paired with day or night apparel.
The PARAMIDONNA team creates original designs and prints which is one of the differences that makes the brand exceptional. PARAMIDONNA collections are created in limited numbers and every piece is delicately constructed by the best tailors.
PARAMIDONNA is here to remind every woman how special and beautiful they are by wearing these designs, which are made above all with love and care.
About the designer:
PARAMIDONNA was created by the talented Bulgarian fashion designer Donika Ancheva. She established the brand in 2015 in Bulgaria. The young designer chose to follow her biggest dream and after successfully graduating in university with a master`s degree in Economics, she completed a prestigious fashion course in London “UAL: College Of Fashion”. This is when the idea for the fashion brand was born. Three years later, PARAMIDONNA is a major swimwear luxury brand in Bulgaria. The main goal for the designer is to make the brand popular all over the world.
Last Year Doug Barry introduced his unique brand of Americana swimwear, Nashbeach, to the world at Miami Swim Week at the SLS Hotel produced by Planet Fashion. This year Barry returns to show the expansion of his collection and design aesthetic.
Doug Barry describes himself as a renaissance man. The title certainly fits. He’s the designer of the up and coming swimwear line Nash Beach. But, he’s not only involved in fashion design, he’s a songwriter, performer, audio engineer, fashion photographer, visual artist, and mechanical engineer. Even computer technology is among his other passions. He is a true artist with a rare technical side.
His great-great-grandfather had a tailor shop in Germany which he later moved to Chicago in the late 1800’s. The brick building in uptown Chicago still exists today. Doug possesses items and material from this shop. This appreciation of handmade, high-quality clothing was passed down through generations.
During grade school, Doug began going to the fabric store with his mother to pick out the material for the clothing that would be custom made for him to wear. Later this led into drawing sketches of what he wanted the clothes to look like. By high school, Doug was sketching clothing of various types and following the fashion trends from the runway photos in the back of his sister’s magazines. This began a series of experimental, geometric based designs of women’s swimwear.
Doug’s father lived many years in Corpus Christi, TX not far from the beach. Visits to Padre Island and the various shops there influenced the clothing Doug wore daily. This later was an influence with the design sketches. Another influence involved Doug’s mother creating her own custom swimsuits for herself to wear. One of which still exists. These influences surfaced many years later when Doug moved to Nashville, TN and became involved in the local fashion scene as a photographer. The vision to connect Nashville style with international glamour was born in the midst of the many runway shows and after-parties Doug attended as a fashion photographer.
His line Nashbeach referring to Nashville is retro inspired. The 60’s influence comes from Doug’s love of all the vintage, especially James Bond movies. When trying to recreate those looks in the studio, Nashbeach was then born.
This year Planet Fashion is pleased to announce Nashbeach fashion show at Miami Swim Week July 14th.
NashBeach will be showing their 2019 collection.
The Mod Futura Collection:
This year marks a progression of the mod theme into what mod could look like in the future. The idea is to push mod into fresh creations, not simply recreations of the 60’s. The textiles and colors are cutting edge, using the latest technologies that allows the garment to become like a second skin. This emphasis is about comfort yet not compromising the look of the material. Many swimsuits of the 60’s where attempts to this balance but often the material was a limiting factor. Mod Futura is a collection of classic mod designs pushing the boundaries with current materials and styling.
Planet Fashion is excited to announce that the Australian label Lahana will be making it’s debut at Miami Swimwear Fashion Week better known as Swim Week, this July 14th at the Planet Fashion Runway Shows.
Lahana is more than a swimwear brand – its a gorgeous reflection of a lifestyle for fierce babes who want to feel and look their best. The line was founded in 2015 by sisters Ramana and Vrindy Benson. The duo saw a need in the market for fresh designs, Lahana Swim has been brought to life by a team who love and live Lahana. Customers are the company’s core, and Lahana babes worldwide continue to join their vibrant social media and collaborative movement.
Their glamour lies in their minimalistic aesthetic. They are inspired by Australia’s love affair with salt and skin. There is a natural beauty with a woman who wears Lahana. The goal of the design team is to make women feel flawless and carefree in luxurious fabrics, exotic tones and minimalistic designs featuring cheeky cuts that make a statement. The pieces are designed to make women feel like warriors; making heads turn in our fiercely bold pieces.
AOOC Swimwear
AOOC is an acronym for the Art Of Originality Clothing. The line was created in August 2014 by Jamaican designer, Chudney Jackson aka Chudney J. AOOC is mainly swimwear but, features luxury resort wear and customized hand-crafted jewelry. The brand caters to a free spirit millennial demographic but has a chic aesthetic that is perfect for a mature clientele as well. The brand’s goal is to offer originality, quality and affordability
Raised in Negril Jamaica Chudney J. began creating swimwear for herself. She was exposed to European style and design from the diverse tourist population there. Her hand made pieces eventually grew in to a full collection and then a complete brand.
Planet Fashion is excited to welcome the AOOC Swimwear line to the 2018 Miami Swim Week. The AOOC Swimwear Fashion show will take place at the 5 star Loews Hotel on July 14th, 2018 at 7pm.
AOOC will be showing her Hibiscus Bomb collection.
Rêve de Rive
Launched in 2015 Rêve de Rive is inspired by the lifestyle of summer indulgence on the French and Italian Rivieras. The concept and mission of the brand is to design bikinis for unique individuals who enjoy luxury. The brand defines luxury as quality, distinction and sustainability of a brand’s performance.
Lauren Amelia Berteletti created Rêve de Rive with an intention of bringing a spirit of reform and innovation into the swimwear market.
The meaning behind the name of the quality swimwear brand, comes from Bertelleti’s love for the water. The name Rêve de Rive translates to being next to water; whether it is by a lake, pool or the ocean. The essence of the brand and its DNA is based on the European a la plage style. The brand is dedicated for the Riviera Chic client who likes to be bold yet classic.
With an echo-chic line that blends the luxurious fashion aesthetic with sustainability, Rêve de Rive crafts its swimwear with recycled materials from Italy. The brand manufactures in limited and exclusive batch quantities to ensure quality craftsmanship.
The Rêve de Rive Swimwear Fashion show will take place at the 5 star Loews Hotel on July 14th, 2018 at 8pm.
